![]() Companies like PayPal, Square, Venmo, Capital One, or JPMorgan Chase dominate in fintech.īut Google is still king, even in finance, mostly due to apps like Google Wallet. ![]() When you go from all apps overall to a specific category of apps, branded apps from a single company that typically has only one or a few apps start to appear higher in the rankings. But each of their apps have far more installs individually, of course. TikTok and Meta are the outliers here with far fewer apps. Amazon has 72 on Android and another 66 on iOS, while Microsoft has 192 on Android and, as you might expect for a very precise, organized, and structured company, 192 on iOS. Disney has 164 on Android and an astounding 460 on iOS. One thing that really helps when you want to be a top global publisher is sheer number of apps: Google has 192 on Android, 131 on iOS. Also just out of the picture on Android are app publishers like Uber, Snap, OutFit7 with it’s decade-long hit Subway Surfers, King, and Spotify. Just missing the cut on iOS are companies like Electronic Arts, Square, DoorDash, and Adobe. Newcomers include Temu, with its hit app “Shop Like a Billionaire,” and SayGames, with apps like Race Master 3D and Color Page ASMR. Metro Trains Melbourne (think “Dumb Ways to …”) I’ve also combined ByteDance and TikTok, which also appear separately. I’ve combined them all together for a more realistic presentation of where Meta should sit with its big tech competitors. Note: Meta (formerly Facebook) presents itself as 3 separate publishers: Meta, WhatsApp, and Instagram. Top 15 mobile app publishers: overallīased on Apptopia data, here are the top 15 mobile publishers on each major mobile platform in the United States by downloads in the last month. While many won’t slide out of the top lists from week to week (Google, Meta, Amazon, Voodoo, Supersonic, I’m looking at you) some of the others will drop out or pop up, thanks to changing spend levels, new app launches, marketing bursts, and peaks or valleys in virality. Here’s an early 2023 snapshot of the top mobile app publishers. Even on iOS, Google is the top publisher by far, with almost 4X as many app installs as its nearest competitor. ![]() Google is the true king of mobile, and not just on Android, which it largely controls. Or top gaming companies like Epic or Take-Two or Electronic Arts.īut they all pale in comparison with Alphabet, the company formerly known as Google. Or you might be thinking about Meta, formerly Facebook, which puts out mega billion-user apps like Instagram, WhatsApp, Messenger, and - of course - the original Facebook app itself. If you’re trying to find a list of the top app publishers on the planet, you might be thinking about the company behind TikTok, which of course is massive. Looking for the top mobile app publishers? I have one word for you: Google.
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